Dove—
Hot and sweaty shouldn't always go together.
Being stuck on the underground with your head next to a sweaty armpit can be an uncomfortable experience, especially during the middle of a heatwave. 

With Dove being a deodorant brand, this was a perfect opportunity to continue trending and be on topic.

We would take over the cover of The Metro newspaper on a hot summers day and create a scented newspaper cover that can be folded into a fan to make the commuting life that little bit easier.

Weather reactive content on social would also be released when the temperature got above 28 degrees celsius.