Yumos

For The love of clothes.
Yumos, a fabric conditioner, similar to that of Comfort in the UK, has a teddy bear mascot that is a big hit in Turkey.  We worked with Wunderman Thompson in Turkey to bring this to life where our strategic approach was all about 'For The Love of Clothes'. 
Your clothes are a reflection of who you are and that's what these bears reflected. Prior to our strategic and art directional change, Yumos was very much an out dated CGI bear that was put into situations of love and romance. 
The younger generations failed to connect with this and we switched from a fabric conditioner brand to one that was more about fashion, culture and the love we all have for our favourite clothes.
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