Yumos

For The love of clothes.
Known as Yumos in Turkey, Cajoline in France and Snuggle in Canada, we turned a loveable childhood icon into a fashion star. 
Yumos/Cajoline/Snuggle has a teddy bear mascot that is a big hit in in their respective countries.  We worked with Wunderman Thompson in Turkey to bring this to life where our strategic approach was all about 'For The Love of Clothes'. 
Your clothes are a reflection of who you are and that's what these bears reflected. Prior to our strategic and art directional change, Yumos was very much an out dated CGI bear that was put into situations of love and romance. 
Today's generation grew up loving a little bear, now the bear has grown up with them.

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