Saeco

Rispetto Per Il Caffé

From the world's first fully automated espresso machine to now being a pioneer in real Italian coffee. Saeco Xelsis makes coffee with respect. 
A fully integrated campaign to run across Europe, we shifted the Saeco brand from one that was all about technical details to a brand that now shows it's respect not only for coffee but for the craftsmanship behind making beautiful things. 
From furniture and guitars to coffee machines providing a theatrical experience, we shifted the brand to having more of a quiet confidence persona.

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