Hellmann's—
Whatever the weather.
The weather in the UK is unpredictable. Especially over the summer where there is truth in that Brits love a barbecue whatever the weather. 
With Hellmann's playing a massive part in sauces and dressings during barbecues, we created weather reactive content which was strategically placed to promote Hellmann's mayonnaise, ketchup and burger sauce. This was done in collaboration with the Met Office.
Various weather icons were transformed into subtly animated graphic weather burgers. 
Pinterest feeds were also hacked using keywords when users searched for burger inspiration on Pinterest.

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